Dr Sonya Hanna

Darlithydd mewn Marchnata

s.hanna@bangor.ac.uk

Dr Sonya Hanna

Sonya joined BBS as a Lecturer in Marketing prior to which she was a postgraduate teaching and research assistant at the school. She obtained her PhD in Place Branding in 2011. Her PhD develops and empirically tests a theoretical model of strategic place brand management to explain the process of branding geographical entities (towns, cities, regions).听

Current and previous BBS roles:

  • Director of PGT Marketing Programmes and Exam Board Chair, ongoing
  • PGT Dissertation Lead, ongoing
  • PGT Delivery Group Member reporting to the University鈥檚 Education and Student Experience Committee, ongoing
  • Panel member of Athena SWAN Self Assessment Team (SAT), ongoing
  • Personal Tutor, ongoing
  • The Senate, board member (2022-2024)听
  • Director of Student Engagement (2019-2021)
  • Disability Officer (2016-2017)
  • Ethics Officer (2016-2017)
  • IBM Universities Business Challenge Co-ordinator (2011, 2012)
听

Email: s.hanna@bangor.ac.uk

Telephone: 01248 38 8077

Location: Room 2.07, Alun Building

  • Profesiynol: Postgraduate Certificate in Higher Education (PGCertHE)
  • PhD: PhD 鈥楽trategic Place Brand Management鈥�
  • Arall: MBA General Management
  • Arall: LLB (Hons) Law

Programme lead:

  • MA Management for Climate Change (developed and validated, commencing 2025/2026).

UG Teaching:

  • International Strategic Marketing (ASB 3007)

PG Teaching:

  • E-Marketing (ASB/ABJ/ABM 4114)
  • International Marketing (ASB/ABJ 4439)
  • PGT Dissertations (ASB/ABJ/ABM 4900, and 4901)

Previously taught UG and PG modules:

  • E-Marketing (ASB 3114)
  • International Marketing (ASB 3439)
  • International Marketing Projects (ASB/ABJ 4524, and 4525)
  • Marketing Strategy and Management (ASB 3103)

UG and PGT Dissertation Supervisor听

PhD Supervision:

  • Surbhi Jain (2014-2020) passed with minor corrections.听

Sonya's research is place focused considering aspects of the place branding process from various perspectives, but more recently looking at sustainability, sustainable tourism, and places and climate change.听

She sits on the management board for the 'Places of Climate Change' (PloCC) Research Centre at the University, is an editorial board member for the Journal of Place Management and Development, and a member of the scientific committee for the International Place Branding Association (IPBA).听

She is a reviewer for the Journal of Marketing Theory, Tourism Management, Journal of Marketing Management, Urban Studies, Cities, European Management Review and Journal of Place Branding and Public Diplomacy.听

Papers under review:

  • Place and climate change: an interdisciplinary approach.
  • Empowering听the听young to leverage听their intangible cultural heritage: a Gen Z perspective of the Slate Landscape (UNESCO).
  • Everyone鈥檚 talking about climate change communication but what can we learn from Wales鈥� approaches: a commentry.

Working papers:听

  • How can we prevent single-use plastic pollution?
  • Exploring destination image attributes with repertory grids: UNESCO World Heritage Sites in North Wales.听

Conference contributions:

  • Hanna, S., Parry, S., and Osti, L., (2025). 鈥淒estination image attributes with repertory grid: the case of North Wales UNESCO World Heritage Sites鈥�, Academy of Marketing Annual Conference, submitted.
  • Hanna, S., Parry, S., Osti, L., and Mccoubrey, K., (2024). "Exploring destination image attributes with repertory grids: UNESCO World Heritage Sites in North Wales", OR66 The Operational Research Society's Annual Conference.
  • Hanna, S., and Parry, S., (2024). "Co-governing and Impactful Place Marketing: a socioeconomic perspective to creating a coherent country brand", Academy of Marketing Annual Conference.
  • Kavaratzis, M., Pasquinelli, C., Cassinger, C., Hanna, S., de Jong, M., and Medway, D., (2023). "Marketing for better cities: Setting the agenda for responsible, inclusive, smart and equitable places", Academy of Marketing Science Annual Conference.
  • Hanna, S., and Rowley, J., (2017). 鈥淧rojected Destination Personalities of European Capital Cities鈥�, The International Place Branding Association Annual Conference.
  • Hanna, S., and Rowley, J., (2016). "Social Media in Place Branding: a review", The International Place Branding Association Annual Conference.
  • CELT Learning and Teaching conference听(2016), 全民彩票.
  • Hanna, S., and Rowley, J., (2013). "Brand Architecture in Place Branding", International Place Management and Branding Annual Conference.
  • Hanna, S., and Rowley, J., (2012). "Place Brand Practitioners Perspectives on the Management of Brand Experience", Academy of Marketing Annual Conference.听 Won best paper in track award for tourism.
  • Hanna, S., and Rowley, J., (2011). "A Practitioner Led Strategic Place Brand Management Model", Academy of Marketing Annual Conference.
  • Hanna, S., (2007). "Objectives and Processes in Place Branding", Academy of Marketing Annual Conference.
  • Rowley, J., Jones, R., Hanna, S, Vassiliou, M., (2010). 鈥淯sing Card-based Methods in Semi-Sturctured Interviews", European Conference on Research Methodologies for Business and Management Studies.

Book chapters:

  • Hanna, S., and Rowley, J., (2021). "Co-creation of Place Brands?" in: A Research Agenda for Place Branding. Publisher: Edward Elgar.
  • Hanna, S., and Rowley, J., (2017). "Do places have a personality? A perspective from place branding", in: Strategic Place Branding Methodologies and Theory for Tourism Attraction (Advances in Hospitality, Tourism, and the Service Industry), Editors: Bayraktar, A., and Uslay, C. Publisher: Business Science Reference (IGI Global).
  • Hanna, S., and Rowley, J., (2015)."鈥楻e-thinking Strategic Place Branding in the Digital Age" in: Rethinking Place Branding - critical accounts of an emerging discipline, Editors: Kavaratzis, , Warnaby, G., and Ashworth, G. Publisher: Springer.
Willing to take PhD's related to my research focus.

2025

  • Cyhoeddwyd
    Butler, M., Crosby, P., Hanna, S. & Xiao, J., Maw 2025, Bangor. 22 t.
    Allbwn ymchwil: Llyfr/Adroddiad 鈥� Adroddiad Comisiwn 鈥� adolygiad gan gymheiriaid
  • Cyhoeddwyd
    Parry, S. & Hanna, S., 2025, Prifysgol 全民彩票. 2 t.
    Allbwn ymchwil: Llyfr/Adroddiad 鈥� Adroddiad Comisiwn
  • Cyhoeddwyd
    Parry, S. & Hanna, S., 2025, 全民彩票. 2 t.
    Allbwn ymchwil: Llyfr/Adroddiad 鈥� Adroddiad Comisiwn
  • E-gyhoeddi cyn argraffu
    Yorke, L., Dimitriou, A., Hanna, S., Parry, S., Patterson, C. & Smith, G., 8 Meh 2025, (E-gyhoeddi cyn argraffu) Yn: Geographical Journal. e70025.
    Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid
  • Cyhoeddwyd
    Yorke, L., Dimitriou, A., Hanna, S., Parry, S., Patterson, C. & Smith, G., 30 Meh 2025, Geography Directions : Royal Geographical Society with the Institute of British Geographers .
    Allbwn ymchwil: Cyfraniad arall 鈥� Cyfraniad Arall 鈥� adolygiad gan gymheiriaid

2024

  • Cyhoeddwyd
    Parry, S., Hanna, S., Tenbrink, T. (Cyfrannwr), Roberts, H. (Cyfrannwr) & Young, E. (Cyfrannwr), 10 Meh 2024
    Allbwn ymchwil: Llyfr/Adroddiad 鈥� Adoddiad Arall

2023

  • Cyhoeddwyd
    Hanna, S. & Tenbrink, T., 29 Maw 2023, The Conversation.
    Allbwn ymchwil: Cyfraniad at gyhoeddiad arbenigol 鈥� Erthygl

2021

  • Cyhoeddwyd
    Hanna, S. & Rowley, J., Ebr 2021, A Research Agenda for Place Branding. Medway, D., Warnaby, G. & Byrom, J. (gol.). Edward Elgar, t. 201-214 (Elgar Research Agendas).
    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd 鈥� Pennod 鈥� adolygiad gan gymheiriaid
  • Cyhoeddwyd
    Hanna, S., Rowley, J. & Keegan, B., Meh 2021, Yn: European Management Review. 18, 2, t. 105-117
    Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid

2020

  • Cyhoeddwyd
    Rowley, J. & Hanna, S., Mai 2020, Yn: Journal of Brand Management. 27, 3, t. 328-338 11 t.
    Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid

2019

  • Cyhoeddwyd
    Hanna, S. & Rowley, J., Awst 2019, Yn: Journal of Marketing Management. 35, 11-12, t. 1135-1158 47 t.
    Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid

2016

  • Cyhoeddwyd
    Hanna, S. & Rowley, J., Awst 2016, Strategic Place Branding Methodologies and Theory for Tourist Attraction. Bayraktar, A. & Uslay, C. (gol.). IGI Global, t. 21-40
    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd 鈥� Pennod 鈥� adolygiad gan gymheiriaid

2014

  • Cyhoeddwyd
    Hanna, S. A. & Rowley, J., 31 Rhag 2014, Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, t. 85-100
    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd 鈥� Pennod
  • Cyhoeddwyd
    Hanna, S. & Rowley, J., 25 Tach 2014,