Dr Sara Parry

Senior Lecturer in Marketing

s.parry@bangor.ac.uk

Dr Sara Parry

Sara Parry is a Senior Lecturer in Marketing at Bangor Business School (August 2016-Present), previously Lecturer in Marketing (February 2010-July 2016) and Welsh Teaching Fellow (September 2008-February 2010).聽She obtained her PhD in Marketing at 全民彩票 in 2008. Her research work has appeared in many internationally recognised journals such as Journal of Business Research, European Journal of Marketing and British Journal of Management.

Sara is currently Associate Editor of Marketing Intelligence & Planning.

Roles within Bangor Business School:

  • Director of Postgraduate Taught Marketing Programmes overseesing three programmes: MA Business and Marketing, MBA International Marketing and MSc Consumer and Digital Marketing Analytics.
  • Chartered Institute of Marketing (CIM) Academic Lead.
  • 'Understanding Consumers' Research Planning Group Lead
  • Personal tutor
  • Access Scholarships for Local Schools

Previously held roles:

  • Chair of BBS Athena SWAN Self Assessment Team (SAT)
  • Equality, Diversity and Sustainability Lead
  • Principal Investigator for the 20Twenty Management and Leadership Project
  • Director of Undergraduate 2nd Year and Exam Board Chair

Location: Room 2.10 Hen Goleg

Telephone: 01248 388457

E-mail: s.parry@bangor.ac.uk

  • PhD: Marketing of innovation: The case of a Welsh SME in the ICT sector
    2008
  • Professional: Postgraduate Certificate in Higher Education (PGCertHE)

Undergraduate Teaching:

ASB-1601 Professional Skills in Marketing

ASB/ADB-2520 Marketing and Social Media Communications

Postgraduate Teaching:

ASB/ABJ-4440 Consumer Behaviour in a Global & Digital World.

Supervisor for undergraduate and postgraduate dissertations.

PhD Supervisor

Help to Grow Management Course, 'Building a Brand' (2022, 2023).

My current research interests include consumer behaviour in various social contexts, risky consumption, place attachment, sustainability and place identity, community engagement and climate change communications.

Methods expertise include running focus groups, interviews, concept mapping, netnography, surveys and qualitative data analysis.

I am willing to supervise exceptional PhD students in the following research areas: Risky consumer behaviours such as alcohol consumption, vaping and smoking; Social media marketing; sustainability and place-related research.

2025

  • Published
    Parry, S. & Hanna, S., 2025, Prifysgol 全民彩票. 2 p.
    Research output: Book/Report 鈥 Commissioned report
  • Published
    Parry, S. & Hanna, S., 2025, 全民彩票. 2 p.
    Research output: Book/Report 鈥 Commissioned report
  • E-pub ahead of print
    Yorke, L., Dimitriou, A., Hanna, S., Parry, S., Patterson, C. & Smith, G., 8 Jun 2025, (E-pub ahead of print) In: Geographical Journal. e70025.
    Research output: Contribution to journal 鈥 Article 鈥 peer-review
  • Published
    Butler, M., Liddle, J., Mitchelmore, S., Parry, S. & Skinner, C., Jan 2025, 32 p.
    Research output: Book/Report 鈥 Commissioned report 鈥 peer-review
  • E-pub ahead of print
    Parry, S., 14 May 2025, (E-pub ahead of print) In: Journal of Marketing Management.
    Research output: Contribution to journal 鈥 Article 鈥 peer-review
  • Published
    Yorke, L., Dimitriou, A., Hanna, S., Parry, S., Patterson, C. & Smith, G., 30 Jun 2025, Geography Directions : Royal Geographical Society with the Institute of British Geographers .
    Research output: Other contribution 鈥 peer-review

2024

  • Published
    Parry, S., Hanna, S., Tenbrink, T. (Contributor), Roberts, H. (Contributor) & Young, E. (Contributor), 10 Jun 2024
    Research output: Book/Report 鈥 Other report

2023

  • Published
    Banister, E., Hamilton, K., Piacentini, M., Abboud, L., Allison, S., Bruce, H., Hein, W., Higgins, L., Hoyland, C., Nairn, A., Parry, S. & Andrea, T., 27 Nov 2023, In: European Journal of Marketing. 57, 10, p. 2838-2859
    Research output: Contribution to journal 鈥 Article 鈥 peer-review

2022

  • Published
    Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219
    Research output: Contribution to journal 鈥 Article 鈥 peer-review
  • Published
    Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.
    Research output: Book/Report 鈥 Commissioned report

2020

  • Published
    Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (ed.). Pontypridd: Prifysgol De Cymru, p. 274-296
    Research output: Chapter in Book/Report/Conference proceeding 鈥 Chapter

2019

  • Published
    Parry, S. & Hassan, L., Apr 2019, In: Journal of Environmental Psychology. 62, April, p. 115-123
    Research output: Contribution to journal 鈥 Article 鈥 peer-review

2017

  • Published
    Parry, S. & Westhead, P., 30 Jun 2017, In: Journal of Small Business and Enterprise Development. 24, 2, p. 261-277
    Research output: Contribution to journal 鈥 Article 鈥 peer-review

2016

  • Published
    Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86
    Research output: Contribution to journal 鈥 Article 鈥 peer-review
  • Published
    Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272
    Research output: Contribution to journal 鈥 Article 鈥 peer-review

2015

  • Published
    Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541
    Research output: Contribution to journal 鈥 Article 鈥 peer-review

2013

  • Published
    Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Mar 2013, In: Journal of Consumer Behaviour. 12, 2, p. 112-121
    Research output: Contribution to journal 鈥 Article 鈥 peer-review
  • Published
    Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3
    Research output: Contribution to journal 鈥 Article 鈥 peer-review

2012

  • Published
    Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911 25 p.
    Research output: Contribution to journal 鈥 Article 鈥 peer-review
  • Published
    Parry, S., Kupiec鈥怲eahan, B. & Rowley, J., 1 Jan 2012, In: Management Research Review. 35, 1, p. 52-68 17 p.
    Research output: Contribution to journal 鈥 Article 鈥 peer-review
  • Published
    Parry, S., Jones, R., Rowley, J. & Kupiec鈥怲eahan, B., 26 Oct 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728 17 p.
    Research output: Contribution to journal 鈥 Article 鈥 peer-review

2011

  • Published
    Jones, R. & Parry, S., 1 Nov 2011, In: International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662