What is ARFer?
Changing language practices is challenging, but step by step ARFer can gradually increase the use of the Welsh language in the workplace.
Based on the behavioural sciences, ARFer provides a series of tasks for colleagues to complete together in Welsh. The ARFer tasks will vary in effort levels, with some taking only a few minutes to complete. Inspired by the Aldahitz project held by the company Soziolinguistika Klusterra in the Basque Country, we have applied two principles that derive from the behavioural sciences:
- Committing to behave in a particular way;
- Capitalising on the significant influence that defaults can have on people's behaviour.